Future Innovations In Food And Drinks To 2015: Npd, Trend Convergence And Emerging Growth Opportunities -Aarkstore Enterprise
Future Innovations In Food And Drinks To 2015: Npd, Trend Convergence And Emerging Growth Opportunities -Aarkstore Enterprise
Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches.
Finally, the thorny issue of regulation and repositioning products on a healthy basis is analysed followed by a look at the problems surrounding global food supply.
Key features of this report
•Analysis of how the product lifecycle model is changing
•The report looks at the three major trends impacting on new product development in the global food and drinks sector – health, indulgence and convenience
• The analyzes the evolution of product launches in the global food and drinks market
• Case studies are included illustrating how the innovation environment within the global food and drinks industry is changing fast
Scope of this report
•Understand the key innovations in the food & drink industry and what the major trends will be over the next five years
•Understand crucial areas such as the growing trend for functional foods which is encouraging food companies and pharmaceutical firms to co-operate.
•Evaluate whether you should be looking to refresh your product portfolio in order to take advantage of emerging trends
Key Market Issues
•Over the last decade there has been a massive shift by many of the largest food and foodservice operators to reformulate and re-position products as the health debate has gained ground
• A disconnection exists between the acknowledgement of the need for “breakthrough innovation” and the recognition of the importance of external sources (be it suppliers, retailers or competitors) to be able to achieve that goal
•In many emerging markets multinational operators are facing increasing competition from local players that have started to develop their own premium and even super-premium brands with high quality products, packaging and promotions.
Key findings from this report
• A high level of innovative activity in the soft drinks sector can be attributed to an explosion in new combinations, flavour and tastes driven by indulgence and premiumization trends as well as a shift to new functional, nutraceutical and natural soft drinks lines
• The economic downturn has thrown up some new opportunities for traditional food categories. The shelf stable (canned and packaged) sector, long seen as the dowdy neighbor to more exciting categories such as frozen, chilled and fresh, has witnessed somewhat of a revitalization as consumers downgraded their spending patterns
• Consumers increasingly believe that own label brands are on a par with their branded counterparts.
Key questions answered
1. What are the major trends in innovation in the food & drinks market?
2. Which regions are seeing the most product innovation?
3. What are the best strategies to maximize the efficiency of the product development process?
4. What are the most innovative companies in the food & drink sector?
5. What does the industry consider to be the most important driver for new product development
Table of Contents :
Table of Contents
Future Innovations in Food and Drinks to 2015
Executive summary 12
Drivers of innovation 12
New approaches to innovation and product lifecycle management 13
What’s new in innovation? 14
Global NPD launch patterns 15
Case studies 16
Industry opinion survey results 17
Conclusions 18
Chapter 1 Drivers of innovation 20
Summary 20
Introduction 21
The impact of private label 21
Private label is changing the food and drinks marketing landscape 21
Private label penetration 23
Younger shoppers are more receptive to private labels 24
Private label and innovation 25
By increasing their quality private labels are now a credible source of innovation 25
Recession has allowed private label to offer an alternative to eating out 25
Food industry restructuring 26
M&A activity 26
Deal activity has declined, but looks set to increase again in the foreseeable future 26
“Bought in” innovation is part of the rationale for M&A 27
Recession and innovation 29
Innovation rates increased during the recession 29
Recession may actually make it easier to launch products 30
Some companies are now betting on innovation driving future growth 31
Consumer drivers of innovation 32
Two areas are affecting innovation 32
Purchasing criteria are having the greatest impact 32
Simplification and transparency are important trends 33
The health issue and claims regulation 34
Obesity continues to be a growing problem 34
Marketing innovation that backs product development is one way to tackle obesity 36
Regulation of health claims is