Future Innovations In Food And Drinks To 2015: Npd, Trend Convergence And Emerging Growth Opportunities -Aarkstore Enterprise
/>Indulgent innovation will focus on offering high quality and specialty products 150
Convenience benefits and innovative packaging will go hand-inhand in the future 151
Ethical products will be very important in the future 151
List of Figures
Figure 1.1: Private label growth ($m) in Europe, Asia Pacific and the US, 2002–2012 22
Figure 1.2: Number of M&A deals (by deal date) in the food and drinks sector, 2007-2009 26
Figure 2.3: Length of average NPD cycle now and in five years 46
Figure 2.4: Importance of innovation success metrics 47
Figure 2.5: Importance of innovation types for food and drink NPD now and in next five years 50
Figure 2.6: Nutricia Forticare 51
Figure 2.7: Rising Beverages Activate functional drinks 52
Figure 2.8: Starbucks Via instant coffee 54
Figure 2.9: General Mills G-WIN website 60
Figure 2.10: External contacts made by Cadbury in open innovation program 61
Figure 2.11: MyStarbucksIdeas website 64
Figure 2.12: Current and projected share of new products developed using external elements 66
Figure 2.13: Key sources of product innovation for food and drinks companies in next five years 67
Figure 3.14: Unilever Amaze kids’ specific brain food 76
Figure 3.15: Candia Silhoutte Active 79
Figure 3.16: Campina Optimel Control 80
Figure 3.17: Kraft LiveActive Chewy Granola Bars 81
Figure 3.18: Danone Essensis 82
Figure 3.19: Probi Bravo Friscus 84
Figure 3.20: Goodbon Maple Chunks 88
Figure 3.21: Moulin du Calanquet fruit juice 88
Figure 3.22: Kraft Triscuit 91
Figure 3.23: Bonduelle Vapeur vegetables 93
Figure 3.24: La Demi-Calorie Galettine Moment 94
Figure 3.25: Fleur d’Olive Choc-o-lait 94
Figure 3.26: The reusable milk jug available in Waitrose and Sainsbury’s in the UK 97
Figure 3.27: ConAgra Foods Healthy Choice trays 98
Figure 4.28: Share of global breakthrough innovations launched (% all launches within each market), by selected food and drinks markets, 2006-2009 102
Figure 4.29: Share of breakthrough food and drinks product launches by region, 2006-2009 105
Figure 4.30: Innovation by type, 2006-2009 (%) 106
Figure 4.31: New product launches by category (% of overall product launches), 2006-2009 108
Figure 4.32: New product launches by region (% of overall product launches), 2006-2009 109
Figure 4.33: Innovation levels of companies in each region in the next five years 111
Figure 4.34: Importance of selected trends in food and drinks NPD over next five years 112
Figure 4.35: Importance of health sub-trends in food and drinks NPD in next five years 113
Figure 4.36: Importance of convenience sub-trends in food and drinks NPD in next five years 114
Figure 4.37: Importance of indulgence sub-trends in food and drinks NPD in next five years 115
Figure 5.38: Burger King Krinkz fries 120
Figure 5.39: BK Fresh Apple Fries 121
Figure 5.40: General Mills Progresso Light soup 124
Figure 5.41: Kraft Bagel-fuls 127
Figure 6.42: Importance of investment areas for competitive advantage in next five years 132
Figure 6.43: Importance of key NPD drivers over next five years 134
Figure 6.44: Importance of innovation types for food and drink NPD now and in next five years 135
Figure 6.45: Relative importance of different sources of product innovation ideas for food and drinks companies over next five years 137
Figure 6.46: Length of average NPD cycle now and in five years 138
Figure 6.47: Importance of innovation success metrics 140
Figure 6.48: Importance of trends for food and drink NPD over next five years 141
List of Tables
Table 1.1: Total private label penetration in Europe, Asia Pacific and the US, by country, 2002– 2012 24
Table 4.2: Share of global breakthrough innovations (% of all launches within each market) by selected food and drinks markets, 2006 – 2009 102
Table 4.3: Number of global breakthrough innovations (actual) by market, 2006-2009 103
Table 6.4: Respondents’ views on the which are the most innovative companies in global food and drinks 142
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