What incentive do drug companies have for genuinely looking for cures?

Question by Grim Reaper: What incentive do drug companies have for genuinely looking for cures?
Aren’t they more concerned with finding “treatments” instead of cures to get patients to continue purchasing their pills/products?

Best answer:

Answer by Amaretta
They’d still have plenty of patients for their cures. Their incentive is that the formula for their medicine is protected by patent laws for 7 years, which gives them the exclusive right to produce that medicine. After seven years, other companies can produce generic varieties of the same meds more cheaply and make them available to the public. They’d love to produce medications that provide genuine cures, but the required research, refining and testing can take years before they can bring a product to market.

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