New Hyperdunk Posters: WIll the Sales Pitch Work for Nike?

Published October 5, 2010

Question by inyoface: New Hyperdunk Posters: WIll the Sales Pitch Work for Nike?
(Check out the pics currently displayed by the ad agency @ wkstudio.typepad.com)

As showcased in SLAM magazine, the upcoming poster/magazine print campaign for the Nike Hypderdunk sneakers, featuring a “Hyperdunk Recovery Center” hotline (877-DUNKD-ON) to offer emotional support to the hypothetical victims of players rocking Hyperdunks. The shoes are to arrive in stores on July 26.

Produced by Wieden+Kennedy, the same crew that brought the “JUST DO IT” idea to Nike in the 80’s and produced the famous Kobe viral videos (the pool of snakes, the Aston Martin) which first previewed the Hyperdunks.

Will Nike’s new “AND 1-style” posters build consumer interest in these sneaks, or will they need a real-life boost from the Olympics, like they got for Nike Shox (“boing!”) after Vince hurdled Freddy Weis?

~iyf

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