In the Hair Replacement Industry, ?Sincerity Goes a Long Way?
that cut right to the heart of hair loss.
In one banner a young woman is leaning carefree with her head in her hand, along with the message: She looks great and feels great. Hair Restoration is life restoration. The confidences to exceed her limits and to see herself as she is … beautiful.
Another banner portrays a chemo patient posed with a physician and the words: Maintaining a whole and healthy appearance during your recovery helps you to feel better … which helps you to heal better.
Like a menu at a fine restaurant, they outline their treatment offerings with each treatment accompanied by pages of frequently asked questions, photos, videos and testimonials. Lightly sprinkled throughout the website are testimonials of British celebrities and accolades from organizations and websites dedicated to hair loss.
While they made their name with their nonsurgical hair systems – which they manufacture themselves in their own factory – all studios now offer laser hair therapy, hair transplant surgery, hair extensions, topical treatments, and special “Cancer wigs” – prosthetics – for those undergoing Oncology treatments who temporarily lose their hair as a result of the treatments.
The partners – in order to fund and provide free hair loss products and services to children with financial need – formed the White Cliffs Foundation.
Bill Smith, editor of HairSite.com, one of the world’s largest and longest running websites dedicated to hair loss, recommends White Cliffs and offered this perspective:
“I’ll tell you what is different about White Cliffs. They’ve mastered the relationship with the client, which in this industry has become one of the most important factors for success. Nowadays, the materials that go into a hair system are more or less the same anywhere you go. In the end, success in the non-surgical hair replacement business depends on two things: artistry and customer service. In other words, the craftsmanship that goes into building an undetectable hair system and how well a salon manages client relationships. White Cliffs is one of the very few full service salons that has managed to do both extremely well and that explains why they have become so successful.”
Sandor himself reads Smith’s quote and nods approvingly. “He’s right. If we assume all things are equal in terms of materials, you still need talent and caring to turn it into something beautiful because only when its done with a high level of skill does it work as far as restoring the hair but also the self-esteem and self-confidence; the restoring of life.”
“That’s the White Cliffs way,” he adds reassuringly. “That’s ‘the better way’.”
Travis M. Keeler is a hair loss expert with specialized knowledge of nonsurgical hair replacement and hair transplant surgery. For more information about the opportunities and pitfalls of hair replacement, please visit: Hair Replacement Video.