Ice diamond profits situation became "discount products"
Ice diamond profits situation became "discount products"
According to the Shanghai Diamond Exchange to the latest data show that in just the past 2009 years, China has replaced Japan as the world’s second largest diamond consumer after the United States. Diamond consumption has become a very important consumer consumption content, but also more and more people are increasing the value of the diamond as an investment tool. But, you know when you dig one hundred thousand yuan to buy a diamond ring, when, how much value can be as diamonds, “a forever popular” it? Industry to give you the answer is, probably only 30,000 yuan.
Premium rate as high as 300% diamond
Although most people already know to buy diamond watch 4C, but the process of buying diamonds are still found to this phenomenon: 4C level the same ring, but there is a huge price difference. With a clarity, color and cut the same basic level of prime ring section 30 points (0.3 carats) diamond ring, for example, prices on one or two from 34 thousand to ten thousand dollars, which suddenly did not allow choice of standard .
In this regard, “and love on” Mr. Diamond Outlet Zhang explained that, like diamonds and gold itself, and not because it is where the production, which the company produced, who have cut the price difference, “from the world any of the origin of diamonds from the rough material into a bare after drilling, no expert can not say it’s origin, that is not producing characteristics of the diamond. “He said,” so the diamond is an international standard products, but also international ‘class of financial’ exchange of tools. ”
“To ring, for example, its ex-factory price from two parts: the bare diamond and ring care. Bare diamond prices determined by international price list, and quit care, no matter what brand, common warning care (prime ring, 18K platinum) The cost of 500 yuan.
The secret lies in the price of diamonds has been processed into jewelry after the premium. In the jewelry industry, there is such a hidden rule: If a general brand, diamonds retail price increase rate is 350%; line if the international brand, the retail price of diamonds increases the rate of up to 500% ~ 700%.
Ice-breaking profits the situation gradually
With diamonds, why the difference so much? “And love on” Mr. Diamond Outlet chapter opened for us the secret of which: One diamond consumption is still very opaque, and consumers do not know enough on the diamond; Second, the diamond industry is an emerging industry, competition is not sufficient; 3 is due to the traditional the characteristics of the diamond distribution channels.
Diamond can also be “superstore”
Entered in 2010, Hangzhou there another way to go diamond sales, network prices, physical experience, they used the form: discount. “And love the” Diamond Outlet Center is one example. Since opening in January of this year, sales personnel to explain to the media and consumers the most is “how to do so cheap?” Questions.
“We are the direct purchase of Shanghai Diamond Exchange, to the factory orders. Abandon the intermediate links, and good cost control. Direct sales to consumers, Shop the defect can not see the spot, not on the spot mosaic, and our network and physical integration, to solve this abuse. relative storefronts, we are more intuitive and more trust. “and love the” Diamond Outlet, Mr. Zhang said, “Actually, our models, not a novel, just restored the diamond’s the original price. The so-called discount, that is, low-return, winning by volume sales model.
“Like a diamond ring ex-factory price 2,500 yuan, 20% of our sales increase, which is 3,000 yuan, less than 10,000 yuan price of traditional channels into three. But in the bare drill smaller fare increase.” Increase their principle can one clearly told the sales person.
Mr. Zhang said: this year’s scores of diamonds, the international market has risen by 10%. Fraction of the diamond supply has become more tense. Buy diamonds now, still very value-added space.
Holding a pricing table to buy diamonds gradually became fashion
International benchmark prices are within the industry information (charges 770 dollars per year) most consumers usually can not see, so in no way with when buying diamonds. With love the very “out” in the pricing table display in the stores, they were in strict accordance with the international benchmark price for this diamond-set selling price, you can hold this form carefully in accordance with the GIA on the 4C data carefully contrast, then choose a synchronization with the international price of genuine diamonds.
Commonly referred to as “4C standard” by the GIA (Gemological Institute of America) was founded, is currently the most mainstream of the world, including China, the diamond rating system is based on diamond trading and standards. And love the
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