Evolve24 and Strategic Advantage Partner to Provide Innovative Reputation Tracking and Risk Management
Surrey, UK; St. Louis, MO (PRWEB) September 18, 2006
Corporate reputation is worth 30% to 50% of stock market valuation — a substantial asset of growing importance. It is time for boards to bring as much rigor to managing reputation as they do other major assets. The difficulty, to date, in doing this has been the absence of a proven, science-based approach to the whole business of early-stage reputation risk identification and management. A comprehensive approach is now available
Evolve24 and UK-based Strategic Advantage have entered into an exclusive partnership to offer UK and mainland European clients a quantitative and science-based methodology that will discover, track, analyse, and predict issues that will impact an organization’s reputation and brand. Strategic Advantage’s approach to reputation strategy and risk management is available to USA organizations through Evolve 24.
The two companies are leaders in integrating reputation strategy, analytics, and reputation risks management to give clients a comprehensive set of options to neutralize attacks on their brands and safeguard their reputation.
“Our combined skills and experience will help companies identify, manage and monitor threats to their reputation and brand and proactively turn those threats into areas of opportunity,” said Nha Hoang, Partner and COO of Evolve24.
John Browne says “Our clients, without exception, have been asking us for an objective and scientific way to identify emerging reputation risks with minimal input from themselves. They want to be able to track what is being said in all media — from traditional media such as TV, radio, press through to new media including all internet traffic — and develop appropriate responses. Global clients want to do this across all countries and all major languages. That is what Evolve24 do. We are delighted to partner with Evolve24, bringing their expertise to our home markets and working with them to bring our proven reputation strategy and risk technology to the USA. We see this as a classic win-win for clients everywhere.”
For additional information concerning the Evolve24 and Strategic Advantage partnership and the benefits this can bring to your organization contact Nha Hoang or John Browne or visit www.evolve24.com or www.strategic-advantage.co.uk
About Evolve24
Evolve24, LLC has headquarters in St. Louis, Missouri and is a leader in business analytics focusing on corporate and brand reputation. Serving a wide array of multinational companies and two years experience in the reputation assessment and management industry, Evolve24 exists to help companies better understand, predict, and navigate emerging and current issues. Evolve24 provides a completely integrated solution based on scientifically peer-reviewed methodology, and uses statistical-based tools to analyze and predict the life cycles of existing and potential issues. Evolve24 serves a wide array of multinational companies.
About Strategic Advantage
Strategic Advantage, Ltd. Is based in Surrey, UK and has a 12-year track record as leaders in transforming the way UK/European-based global and large national companies develop reputation strategy, manage reputation risk and build in-house capabilities. Since starting in 1994, the Strategic Advantage team has developed pioneering tools and processes. These have been tested and applied across a wide range of industries helping clients who face public concern, stakeholder impact, and reputation risks.
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