2006 Inventory: Ten domestic electric shaver market pulse

2006 Inventory: Ten domestic electric shaver market pulse

Recalled changing,’s crowded domestic electric shaver market in 2006, in the seemingly complex and multifaceted market “beings with” behind the outstanding performance, features ten distinct pulse also will surface.

One degree of social concern than in the past and has higher end of their status than in the past have significantly improved the image of the terminal than in the past is a qualitative change.

Year with the improvement of living standards throughout society, significant improvement in the degree of civilization, the pursuit of national quality of life began to rise to a new level and gradually formed a new wave. Followed by personal care products (such as male-specific cosmetics such as razors and Cleanser) is hot, this trend began to write the best footnote. Consequently, the number of still point before the “Too” and began to follow openly electric shavers “flying into the homes of ordinary people,” the. Obviously, the whole society’s attention, electric razor products in significantly increased performance visibility in the media in the rise, people referred to the rate of rise, increasing the amount of stores selling consumer in the soaring number of people ——

In fact, we can from the electric shaver products in the terminal position in which significant improvement was found, the electric razor is no longer a terminal?? Particularly those mainstream end?? Of merchandise sales will have to None of the “marginal role” of the. On the contrary, today’s electric shaver sales profits are increasingly playing an important contributor to essential commodities portfolio and leading consumer driven by the important key role. Which in turn stimulate those between the top line brands of electric shavers, through the terminal in the mainstream ultra-high electric shavers brought into the terminal to change the image quality.

II, foreign brands and domestic brands in the PK of remains have certain advantages, but in some way ahead of its original place, the inherent advantages have begun to loosen. In particular in:

1, foreign brands of the brand premium capacity remains significantly higher than domestic brands, resulting in its appearance and function of even the most ordinary products can only be regarded, in the end of the retail price and the domestic brands, compared with the type of product still have some gaps;

2, despite the individual market, foreign brands overall poor performance, but also individual foreign brands face a major personnel changes such as restructuring and other substantive difficulties or institutions, but on the whole, by virtue of years of hard work and the lay a solid foundation of most foreign brands in the domestic market share within the regional market is still far ahead of domestic brands;

3, the building of brand reputation, the foreign brands continue to show its focus on the strategic direction of the long-term plans and performance of a variety of skillful techniques. The spread, the foreign brands through selective attention on the bit fixed point spread and effectiveness of much higher than the blind pursuit of “big ticket” in height pull strategy, the domestic brands are not fluent in the Road, fiercely, “shabu” was a ;

4, by playing their own unique advantages, such as by building strategic partnerships (ie, attention to channel the interests of creating “win-win” situation, etc.) and to accelerate market response (ie, speed up the processing speed of information feedback and new product development market speed, etc.) and other efforts, to Superman and fly line subjects, represented by domestic brands to foreign brands have begun to launch a strong challenge and has been effective.

Third, there are many indications that current domestic electric shaver market is increasingly mixed flashlight reveals multi-user changes the age structure of the diversity of consumers, the retail distribution of diversification and consumer prices Optional wide diversification of remarkable features.

With the effect of electric shavers recognized by more and more public, together with its prices become more and more “affinity” of reason, part of the traditional manual razor products, consumers are accustomed to “free “In between manual products and electric products, often at home when the usually manually, to take power when away from home. Small number of “grass is always greener by” simply “defection” to the electric shaver product lines, and gave goodbye to new day manual razor.