The pot of gold at the end of rainbow – the power of colour in advertising
The pot of gold at the end of rainbow – the power of colour in advertising
Put simply colour is used to induce certain moods, to stimulate the senses, to make people feel comfortable or at ease or to convince a person to trust an individual, business or overall brand and as a consumer you probably won’t even notice it’s happening. Like good background music, it should set a scene without being noticed.
As with temperature, colours are often described as hot or cold and as such provoke different reactions, anything from hot colours such as bright reds and oranges making people feel excited, stimulated, passionate and energetic to warm oranges and yellows which create calm and inviting environments to cold blues and greens which suggest a clinical and sterile environment.
You’ll often find the colour blue forming a large part of company logos, letterheads, websites and reception areas and this is because it is a colour that encapsulates trust. Trust is something that brands and shops and businesses must earn but by starting with a fairly neutral and inoffensive colour, you’re giving yourself a head start. Take Microsoft for example, they’re Word interface and their Internet Explorer pages are predominantly blue and the chances are most companies you look up will have a lot of blue on their website and this is also because it’s very easy on the eye even for long periods of time.
It’s worth remembering this when you’re doing any kind of promotions or advertising too, if you’re looking for trust then blue is the colour to go for but if you want to stimulate peoples’ imaginations and excite people with a brand new product, a dependable blue will lose out over a vibrant red or the class black and white combination. Black and white can whisper professionalism or mystery or it can calmly talk of power and experience.
So when you commission that pavement sign or that in-store A board, make sure you specify exactly what your message is and remember that you’ve got a captive audience at point of sale so for goodness sake don’t lose it or waste it!
Make the most of your snap frames to portray the right message you are looking for and for the best way to deliver the message use A boards that are all available online.