Increase Your Web Page Speed For Better Search Engine Ranking In Google

Increase Your Web Page Speed For Better Search Engine Ranking In Google

Have you heard the latest big buzz on website speed yet? Google, the best search engine, wants its users to possibly have the fastest search experience along with getting most relevant results for their search queries. Due to this, the latest buzz urges website owners to reconsider website optimization in terms of page loading speed. This is because, search engine optimization (SEO) also emphasizes on a web page’s display speed. SEO companies constantly aim for highly concise and streamlined web pages in order to enable search engine crawlers associate entered keywords with every object added to the webpage.

Today, any business website can compete with the best in the market in better way only if it is up to the average speed or above within its business niche. For example, a website filled with images will take longer time to load than a website having mostly text content. As a result, the former will not be successful in retaining viewer’s attention for a longer duration. On the other hand, if the website contains effective text and images, it will be successful in attracting and retaining visitors more due to its fast uploading time.

Thus, increasing the page display speed by effective search engine optimization will not only give your website the best look and feel but will also increase its possibility of gaining a higher search engine ranking. Some of the other benefits of higher website speed are as follows:

Quickly loaded pages increases the conversion rate

Faster websites promote accessibility i.e. they are user friendly

The cost of website maintenance is much lower

Now that you know the benefits of having a higher page loading speed, how do you actually go about it? Well, most SEO experts will usually proceed by performing the following SEO methodologies considered to be the best in order to achieve higher web page speed:

Reduce initial display time of webpage

Resize and optimize images

Upgrade CSS style sheets to the latest standards

Optimize Java scripts

Optimize multimedia content

The objective of all the above is to convert the HTML and multimedia components of your website into a more readable form. Moreover, since these components usually enhance a website’s look, it is good to have them but at the same time formulate techniques to transform them into a more search engine friendly design.