Drug Driving TV Ad

The first drug driving tv advert to appear in New Zealand was a collaboration between Candor Trust, Accident Compensation Corporation and Akilla Sleep Safety Foundation. Drug driving is a major road toll cause in New Zealand, mainly due to widespread cannabis use. Many drug crashes feature very low levels of alcohol – or strong pot. Fatigue or inexperience also often combine to produce the fatal cocktail… resulting in microsleep, poor hazard management and a no brakes applied crash of the worst kind. The subject remains taboo in New Zealand and one Government is reluctant to stir up – hence ACC did not consent to applying it’s branding to the ad it part funded!